Best practices

Using Paage in LinkedIn DM's

Captivate prospects and track engagement with personalized mini landing pages in LinkedIn DMs.

Why use Paage in LinkedIn DM’s?

It's hard to grab your buyer's attention on LinkedIn.

Long messages with multiple links can seem like spam. And LinkedIn doesn't always tell you if your message was read.

Enter Paage. It's a mini landing page that you can send to your buyer.

It has a pitch about your product and all your resources in one place.

You can track how long your buyer spends on it. This makes it easier to see which prospects are interested and focus on them.

How to structure your Paage

Create a New Paage > Select the Prospecting template


The ideal prospecting Paage should include

  • Headline focused directly on the benefit prospects would unlock by using your app
  • Short, non jargon overview of how your app works
  • Short product demo
  • Highlights pain points prospects often feel without your app
  • Highlights why your app is uniquely capable of solving it
  • Address any common objection prospects have
  • Shows off customer logos prospects would recognize
  • Testimonials from established leaders
  • List of tools your app will integrate with, so there's less friction in getting started
  • Link to book a meeting

Adding to your LinkedIn message

Include everything in your Paage link so buyers have easy access to all the information you want to share with them.

Plus, you can track how long they look at it and if they forward it internally.

Paage generates a personalized thumbnail for each link you create, so your link stands out.

Simply paste your Paage link into your chat, and LinkedIn will expand it to show the preview image.

linkedin dm

Install the chrome extension

This way, you can easily grab a Paage link right from LinkedIn.

chrome extension linkedin

Bonus: 3 ways to spruce up your Paage

Type / in your Paage to open up a list of customization options

slash command

/customers to show off a grid of customer logos or integrations

slash customers

/embed to embed in a video, google doc, zoom link, calendar, literally anything

embed modal

/gif to search and embed in a Giphy

slash gif
Email prospecting